5 Strategies for DIY Marketing on a Shoestring Budget
Let’s face it, when you’re on a shoestring budget, you’re going to have to do a lot of your marketing. It can be really expensive to pay an SEO expert, freelancer, or marketing agency. For that reason, these five strategies are focused on the affordable options available to businesses today. It’s probably not realistic to do everything yourself, but there are DIY opportunities in these strategies that can save you a considerable amount of time and money.
Submit to Local Directories
Directory submissions help get your NAP information consistent across the web. This is really important because search engines verify your name, address, and phone number consistency when determining where to rank your website and business listing. Having consistent accuracy across your NAP information is critical. The more directory submissions you have, the more verified your contact information will be. However, you should make sure that you only submit your business to relevant directories, so it doesn’t seem like you are spamming the directory.
Write Your Own Blog Content
With SEO and marketing, there’s simply no way to get around creating good quality blog content. Your audience expects their problems and pain points to be solved on your website. One of the best ways to do this is to provide them with the essential content that they hope to find. This means educational articles, tutorials, guides, anything of value that you can offer as a solution. You can also use this area to comment on local industry news. The more quality content you produce, the easier it is to get your name out there
Track What Works
If you have a variety of advertising techniques in use, you need to know what is working so you can funnel more money to that medium. Make sure you are tracking how each different advertising technique so you can work out your priorities. If you are using online advertisements, the site you are advertising you will give you this information. If you conduct most of your business over the phone, you can use call tracking numbers to figure out which ad your future clients saw and decided to respond to.
Future customers almost always refer to reviews before they engage with you, so make sure you encourage current customers to leave a review, even if it is only a star rating. The more positive the reviews, the better off you will appear, and the more likely people are to come to you.
Engage on Social Media
Social media is a huge marketing player these days. If you don’t have a social media presence, you may as well be invisible. It is invaluable for advertising your products and services, and for advancing customer service. When it comes to getting a hold of you, most people will try to find you on social media before they search for your phone number. If you are present and engaging with your followers, you are more likely to have repeat customers. This is also a great place to share the content that you have creating.
Whatever you decide to do, make sure that it is cost-effective for your business. If you are worried about starting on your own, reach out to a marketing agency for a customized plan based on your needs.